... und was sie trotzdem nicht wissen, das erraten sie innerhalb eines Bruchteils einer Sekunde. So könnte das Resüme einer Story lauten, die heute das Wall Street Journal veröffentlichte. Eine US-Firma namens [x+1] hat sich darauf spezialisiert, Besucher von Websites ihrer Kunden zu analysieren, um somit personalisierte Angebote unterbreiten zu können. Als Beispiel nennt das Blatt den Kreditkarten-Anbieter Capital One, der Kunde von [x+1] ist. Meldet sich auf der Website von Capital One eine Besucher, durchforstet [x+1] blitzschnell des Computer nach Internet-Spuren, lokalisiert aufgrund der IP-Nummer und anderer Mechanismen die regionale Herkunft des Gastes, um somit der Kreditkarten-Company zu ermöglichen, das richtige Angebot zu unterbreiten. Dabei werden datenschutzrelevante Bestimmungen nicht verletzt, da keine personenbezogenen Daten generiert und weitergegeben werden. Das soziale Netzwerk des Besuchers wird lediglich klassifiziert. Tests des Wall Street Journals ergaben, dass die Ergebnisse bei diesem intelligenten Ratespiel ziemlich treffsicher sind. Wie gesagt, all das geschieht, ohne Rechtsverletzungen. Völlig legal. Und blitzschnell.
Ihre Journalyse ist übrigens nicht Kunde von [x+1].
Journalyse-Quelle: Wall Street Journal, 4.8.2010: On the Web's Cutting Edge, Anonymity in Name Only
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